General Business Analytics
Last Updated: 2025
Revenue, forecasting, dashboards, ROI, predictive models… Unlock the power of data-driven business decisions. This Study Path is recommended for students who want to acquire a range of analytical skills across different applications rather than focus on one (i.e. supply chain, marketing, AI, etc).
Programme Curriculum
For comprehensive information about the requirements and course options for the ISM/BA degrees, please view the links below.
- ISM Bachelor’s Curriculum Page (2024-2026)
- ISM Master’s Curriculum Page (2024-2026)
- Business Analytics Master’s Curriculum Page (2024-2026)
Recommended Bachelor’s Minors for General Business Analytics
Recommended Master’s Minors for General Business Analytics
= mandatory course, cannot be substituted with any other courses
= minor course
2nd Bachelor’s Year
This is a complete sample study path recommended for a student interested in general business analytics that includes all credits needed for Bachelor’s graduation from ISM. In the example below, a Bachelor’s minor in Tietotekniikka is assumed.
3rd Bachelor’s Year
Autumn (I-II)
CS-A1141 (I-II)
Data Structures and Algorithms Y, 5cr
35C03000 (I-II)
Capstone: Process Analysis and Management, 6cr
BIZ3130.kand (I-II)
Bachelor’s Thesis and Seminar, 10cr
+ language courses, 11cr total
1st Master’s Year
This is a complete sample study path recommended for a student interested in general business analytics that includes all credits needed for Master’s graduation from BA. In the example below, a Master’s minor in Analytics and Data Science is assumed.
If you are interested in pursuing an ISM Master’s instead, please reference the ISM Master’s 2024-2026 Curriculum Page.
Autumn (Periods I-II)
30E03000 (I) <or IV>
Data Science for Business I, 6cr
ISM-E1002 (I) <or III>
Survey Research, 6cr
MS-C2128 (II)
Prediction and Time Series Analysis, 5cr
21E00052 (II) <or III>
Data-Driven Business I, 6cr
Spring (Periods III-V)
ISM-E1004 (III)
Business Analytics 2, 6cr
35E00550 (III)
Quality and Performance Management, 6cr
ISM-E1006 (IV)
Decision Analytics for Consulting, 6cr
CS-E4840 (IV)
Information Visualization D, 5cr
MARK-C0065 (V) <or II>
Managerial Marketing Analytics with AI, 6cr
35E00400 (V)
Coordination of Supply Chains, 6cr