Study Paths for ISM and BA


ISM and BA are wide majors and under them lie countless possibilities for both studies and future career. While the opportunity to select courses freely and focus what you’re interested in brings a lot of freedom, it may sometimes feel difficult to plan your studies as a whole, know which courses to take and in which order. The example study paths for different topics are here to help with that.



Planning your ISM or BA studies with BT’s study paths

These study paths are made for ISM and BA students looking for guidance and inspiration for planning your studies. The plans are designed to go into specific fields and beyond the three main tracks. Students can follow these plans strictly, mix them together or pick individual courses that interest you. Note that the responsibility of your studies matching the study plan requirements is still in your hands.


So, what are you interested in?


General Business Analytics

Revenue, forecasting, dashboards, ROI, predictive models… Unlock the power of data-driven business decisions.

Marketing Analytics

SEO, SEM, churn rate, impressions, automation, bounce rate… Dive into the world of marketing data.

Financial Analytics

Gain the high-in-demand quantitative tools for analysing financial markets and making financial decisions.


Accounting Analytics

Understand the financial processes of a business and how to analyse data to optimise accounting operations and decision-making.

Supply Chain Management and Analytics

Understand the logistics of a business and how to analyse operations throughout the supply chains.

Sustainable Supply Chains

Designing tomorrow’s supply chains today—learn how to build efficient, eco-friendly systems that drive both profit and positive environmental impact.


IT Project Management

Learning strategic management for IT contexts is a perfect match for anyone interested in IT consulting or general managerial positions in IT.

Security and Risk Management

Safeguard your business—master the skills to identify risks, protect assets, and create robust security strategies that keep your organisation resilient and secure in an ever-changing landscape.

Process Management and Improvement

Streamline, optimize, and elevate—learn how to master the art of refining business processes to boost efficiency, reduce waste, and drive continuous improvement across any organization.


Product Management

Understand what customers want from digital services and how to design high-quality user experiences.