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We would like to introduce an Aalto ISM Alumna! Our third story is about Le Thuy, who works at August Associates. Are you ready to hear her story?

Background

• Hi Le, could you give us a short introduction of yourself?

Hello, I’m Le, an ISM alumna graduated in 2017.

I’m originally from Vietnam, born in Quy Nhon – a small city along the coast. (Small on Vietnamese scale means ~300k of population).

I moved to Finland in 2010to study International Business in Lahti UAS, and then did my master’s degree in Aalto School of Businesswith a major in ISM Business Analytics.

I’m now working as an analyst at August Associates, the leading local strategy consulting firm in Helsinki.

• You have an interesting background. Could you tell us more about that? Why did you choose Finland, and would you like to share with us a bit about your life here in Finland?

Back in 2009 during my 2^nd year at a university in Ho Chi Minh city, a friend of mine, who was studying here at the time, suggested me to come to Finland, which offered free education, magical nature and high standard of living. I didn’t need to think twice.

Thinking back, it was one of the best decisions I’ve made. Life in Finland has been more than great for me. I’ve graduated and got a dream job. I’ve also got the chance to learn and do new things like downhill skiing, riding a boat, or jumping into an ice hole (avanto) from sauna, just to name a few.

The connection with Finland has also been deepened in my family over the years. My sisters have joined me to come here and build their own lives. My parents have also visited us and immediately fell in love with the place.

Study

• Why did you decide to study ISM at Aalto?

I was participating in the mentoring program held by HERA (Helsinki Education and Research Area)in 2012. In an event, I was sharing my plan to start a master program and my mentor gave me the hint that data was going to be big and people who could translate insights from data into business actions would be the most looked for in companies.

I figured that ISM is the program that emphasizes on developing information-based skills and provides the most direct route for business students to become a data analyst.

It was a valuable insight that I got from my mentor and it is still applicable now!

Career

• Why did you choose August Associates?

Strategy consulting seems like a natural career jump-start as it provides great exposure to a wide variety of industries and business problems. Moreover, the required core competence is data analysis – the skill I’ve learned from ISM studies.

August’s internship is an awesome opportunityto try out strategy consulting and get to know the firm. In the first “Base Camp” – an intro session for interns, one of August’s founders drew a steep line on the board and said that “this is the learning curve you would get over the time at August”. That was proven during my internship with countless eye-opening and jaw-dropping moments.

What I found unique at August is its super community of ~25 rock-stars. The perk of a small company is not just “Nice, everybody knows you”, but it also means that senior colleagues know you in person and can give you “tailor-made” development advice. That’s one of the significant learning accelerators, especially important for young people.

As I value continuous learning and places where I can develop, I find that August is such a place.

• What inspires you and what is your daily motivation?

I feel inspired by smart people who always strive for the best. They consequentially motivate you to do the same. Also, being able to do the things you like and find meanings in what you do are extremely stimulating.

Besides work, the time spent with the people I care for is crucial for me. Interaction with them, however small, will always add some extra flavor to my days.

Finally, doing sports is a great way to stay motivated. I like practicing yoga and swimming. August community is also extremely sporty. Participating in HCR (Helsinki City Run) yearly is one of August’s traditions, for example.

• Do you have any advice for ISM students?

First, you’re in the right place! Data related skills are increasingly relevant in business, so try to learn and practice as much as you can when you have a chance.

You don’t need to have the answer to that big question “What do you want to do with your life?”. You only need to keep an open mind and be active.

Consult senior people around you – they’ve done it and they will surely have something to share.

Brave your future* and try out new things – internship is an effective way to find the career that makes you tick.

Plus, you can always drop me a mail regarding ISM studies, strategy consulting and August.

*As August’s slogan goes, “Brave The Future” means facing it with courage

August Associates are the leading local strategy consultants in Finland. Founded in 2001 we are a firm of 25 capable professionals committed to helping companies rise above the crowd and surpass their targets. Deep customer relationships are at the heart of delivering relevant strategic counsel that is a perfect fit for the organization and their business. Combining experience with non-conformist thinking we go beyond the commonplace, providing solutions that Brave The Future.

We would like to introduce an Aalto ISM Alumnus! Our first story is about Vesa Sironen, who has had a very interesting study path and career and is now sharing many life experiences and valuable advices. Are you ready to hear the story?

Intro and university

Hi Vesa, could you briefly introduce yourself? As an ISM alumnus, could you tell us why you chose this major, what are advantages and disadvantages of that choice?

I’m Vesa, an ISM student. I started in 2007 and continued studying in 2017 after a five-year hiatus.

I chose ISM because of the combination of IT and business. I’ve held an interest in information technology for a long time. I first encountered Internet in the beginning of the seventh grade, when Urho Konttori (nowadays the CEO and co-founder of VR-phenomenon Varjo) introduced the concept to me at the school library. I’ve been hooked ever since. 

The first time around, the courses at ISM were a bit of a letdown. To put it into perspective, it was still stuff about the waterfall model and SOA, when the world around us was going the way of Scrum. That’s why I went abroad to study at Stockholm School of Economics for my CEMS exchange and took part in the joint Aalto/Stanford course ME310 in 2009–2010. I was trying to hold on to my place of study but couldn’t resist the call of entrepreneurship after working throughout my studies.

You studied in many universities and completed multiple degrees. How did it help you in your career? How has it influenced your career choices?

I do have studied at eight different universities (exchange programs included), but my BScBA still remains the only academic credential I hold. Having had the opportunity to look at the world from many different angles and having met so many different people has definitely expanded the horizons. It has fed my curiousness and the insatiable hunger to know and understand. I am sincerely thankful for the Finnish education system for enabling me to do this. 

Why did you decide to take some time off from studying? What encouraged you to return to Aalto and get a master’s degree?

I had been working more and studying less. Ultimately, it was the manager of academic affairs who made the decision for me in a rather sobering telephone conversation.

There had been thoughts of making a comeback when the dust had settled. The perfect moment came in 2017, when at the beginning of a six-month parental leave I re-applied and was accepted to complete my studies.

Entrepreneurship and work

What motivated you to become an entrepreneur and how did it happen? 

At the time I started my first company, a sole proprietorship, I had been working in management consulting and entertained the idea of starting on my own. Having been let go from a job, I first did a three-month consulting project on contract which reassured me of the validity of my decision. Things started small and sometimes the learnings were pretty harsh. 

I just had my 10-year anniversary of entrepreneurship and business is still a hard thing; one just must keep learning more.  

What drives you in daily life? What inspires you?

People inspire me both at home, at work and in general. Building a family and building companies makes for a good balance. I have been lucky to get to work with excellent people and will be the first to say that any successful organizations are partnerships – no one can go it alone. 

As mentioned earlier, the thirst of knowledge is something that drives me. Learning new things and uncovering information I haven’t known before gives me a sense of understanding the world better. Life today – especially business life – is a world of unknowns and incomplete information. Maybe it is the pursuit of knowledge and understanding; trying to make sense of all of it. 

What is your next career goal?

As the chairperson of the board of Gapps, my goal is to help the team build a great success. The company is on a solid growth path of 73 % CAGR over the last eight years and I can see us becoming a serious player in the Nordic scene.

However, being a chairperson is not a full-time commitment and I still feel like I have a company or two in me. 2019 will show what are the next steps in an operational role!

Tips for ISM students

Could you give an advice for those who have not found a suitable career path yet? How to find it?

I’ve come to realize that no one wakes up one day and realizes that their passion lies in some X area that they don’t really know anything about. Rather it takes some trial and error to find what is of interest to just that person. If possible, try out different things at work and outside of it to understand what makes you tick. 

I always felt that there was a strong push towards a corporate career within ISM and CEMS. I’m happy to see that the possibilities in entrepreneurship and smaller companies have gotten more airtime in the recent years. It’s the easiest to start a company when one is still at school or recently graduated; the lifestyles get pretty flamboyant after working in a corporate job for a few years and that’s when one needs a much greater war chest to take that leap.

What kind of soft and technical skills are required to work for a start-up?

A key soft skill is the ability to deal with ambiguity and be able to perform even though there is incomplete information at best to base decisions on.